Unleash brand potential: Signable’s guide to success

Unleash brand potential: Signable’s guide to success

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The importance of branding in a digital landscape

In today’s highly competitive market, establishing a strong brand identity is crucial for businesses looking to stand out and thrive. How many instances can you recall where you’ve recognised a brand based on their logo or colours alone? How many TV advert jingles have you had stuck in your head for days? Annoying? Absolutely. But successful? Definitely!  

From small startups to large corporations, branding plays a pivotal role in shaping how customers perceive and interact with a company. As the digital landscape continues to evolve, businesses must adapt their branding strategies to effectively connect with their target audience and achieve goals. 

In this article, discover how to overcome the challenges associated with branding, learn our future trend predictions, and get a sneak peek at Signable’s latest branding features. Plus, hear from Signable’s own Head of Brand and Design on our top tips for branding success. 

Screenshot of Signable branding settings

Introducing Signable’s enhanced branding features

At Signable, we recognise the importance of branding for our customers. That’s why we recently launched new and improved branding features within the Signable app, allowing customers to align the electronic signing experience more closely with their brand style. 

These enhanced features include:

  • Additional logos & colours: Flexibility to add a second logo and colour within Signable, allowing you to further tailor the signing experience.
  • Preview your branding: Preview the signing email and signing confirmation before sending them out to ensure that they align perfectly with your brand image. 
  • Signing process update: A refreshed signing process that better reflects your branding and is consistent throughout. 

Customers on a paid plan can head directly to their Signable account to benefit from these new branding enhancements. Not yet registered with Signable? Try us for free for 14-days. 

Benefits of branding

So why is branding so important to businesses, and why should you ensure you get it right? 

Branding goes beyond just a logo or tagline; it encompasses the entire perception of a company in the minds of consumers. By investing in branding efforts, businesses can enjoy a multitude of benefits, including:

Establishing brand identity and recognition: Consistent branding helps you tell your story and encourages recognition among consumers.

Building trust and credibility: A strong brand instils trust and confidence in customers, leading to increased loyalty and repeat business.

Differentiating from competitors: Effective branding sets your business apart in a crowded market, highlighting its unique value proposition and offerings.

Increasing customer loyalty and retention: Brands that resonate with customers on an emotional level are more likely to foster loyalty and long-term relationships.

The challenges in branding

Whilst branding undoubtedly offers numerous benefits, it also presents challenges for businesses, especially in a rapidly evolving digital landscape. 

Common challenges such as maintaining brand consistency across channels, overcoming negative brand perception, and adapting to changing consumer preferences require strategic solutions. By embracing innovation, leveraging data-driven insights, and prioritising customer feedback, you can address these challenges effectively and strengthen your brand presence.

Top tips for branding success


Head of Brand and Design

Effective branding goes beyond aesthetics; it’s about creating meaningful connections with customers and fostering brand loyalty. 

Here’s some useful insights into crafting effective branding from Signable’s Head of Brand and Design, Cam Brewer:

First impressions count – as much as we don’t want to believe it, people do judge a book by its cover. Your audience will judge the credibility of your organisation within seconds of viewing your marketing material, so with that in mind, make sure it’s as good as it can be.

Keep it simple – your visual identity doesn’t need to be elaborate to make a good impression, in fact just the opposite. A simple logotype with one or two brand colours used effectively is all you need to get started.  

Consistency is key – it’s pretty obvious, but make sure your brand is present across all of your customer touch points – a matching set not only looks more professional but will actually improve the efficiency of your customer journey.

Be authentic – the key to good brand advertising and marketing is speaking your truth, so always be authentic in your communications – don’t pretend to be bigger or better than you are, understand your USPs (unique selling points) and reinforce them with your audience.

How to measure success

Measuring the effectiveness of branding efforts is essential for refining strategies and maximising impact. But how can you tell if your branding efforts have been successful?

Key performance indicators (KPIs) such as brand awareness, brand sentiment, and brand loyalty can provide valuable insights into the success of branding initiatives. Utilising analytics tools and surveys, you can track brand visibility, engagement levels, and customer perceptions to gauge the effectiveness of your branding efforts accurately.

Looking ahead, the future of branding is marked by innovation, personalisation, and authenticity. Consumers have always been attracted to companies that tell a genuine story, and this need for truth and genuinity doesn’t seem to be going anywhere. Be sure to dig deep into your core mission and put this at the heart of your brand. 

With advancements in technology and shifting consumer behaviours, businesses must adapt to emerging trends to stay relevant and competitive. From immersive brand experiences to hyper-targeted messaging, the future of branding holds endless possibilities for those willing to embrace change and take advantage of new opportunities.

Enhance brand potential with Signable

Consistency is key when it comes to branding and that goes for all of your customer touchpoints, including electronic document signing. 

With Signable, tailor the entire signing experience to suit your brand image, from customising the agreements themselves, through to personalising emails and the signing complete page. Keep your brand at the forefront of your customers’ minds and increase visibility. Get started for free and try it for yourself today!